Indie iPhone Development Blog » advertisement http://blog.indieiphonedev.com The musings of an independent iPhone developer Mon, 20 Jun 2011 18:48:16 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Driving traffic to your app by launching free tools http://blog.indieiphonedev.com/2010/03/16/driving-traffic-to-your-app-by-launching-free-tools/ http://blog.indieiphonedev.com/2010/03/16/driving-traffic-to-your-app-by-launching-free-tools/#comments Tue, 16 Mar 2010 18:13:46 +0000 Tim http://blog.indieiphonedev.com/?p=147 LogYourRun is a site for active people – runners, hikers, and cyclists.  To generate interest and app sales for the paid version of the LogYourRun iPhone app I have decided to launch a series of free running tools.  The hope is that the target audience of LogYourRun will be looking for apps that can solve simple problems for them – such as measure heart rate and calculate heart rate zones and calculate pace based on distance and time – and they download these apps they will see advertisement for the paid LogYourRun app which will potentially dive sales of this app.

Here are the free apps:

  1. A free version of the GPS/pedometer app.
  2. A free heart rate measurement tool.
  3. A free Pace Calculator

All of these are tools that runners might look for on the app store and all of these apps have links to the full LogYourRun app and the YouTube video showing what a great app that is.

The LYR Free (GPS/pedometer) has been in the app store for several months but interestingly has not been hugely successful maybe because of the lack of brand name recognition or because the paid version is so cheap

The Heart Rate tool (HR) has proved to be hugely successful – probably because it is one of the few free apps that will let you measure your heart rate and calculate your heart rate zones.  I still need to integrate pinch analytics to see if this is actually driving traffic to the full app – but since the HR app has launched the sales for the full app has gone up 3 fold.

The Pace Calculator will go live this week and I look forward to seeing the response to this app.

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